I’d like to personally thank the Tales by Cole – @talesbycole Instagram account for giving me serious Insta-esteem issues. Creepytimes.com has been on Instagram for… I don’t know, 3 years now (@thecreepytimes Hit us up yo!) and while we do okay, it could be much better.
Some people though, they have an Insta-ability to blow you away (I’m done with the ‘Insta-‘ stuff now!). Case in point: Tiny Horrors Told by Cole. Or how I refer to the account now, “Why the hell can’t I do that… huh @talesbycole, why?”
Here’s the thing though, don’t go in expecting massive explosions and huge effects. Because this isn’t that. Tales by Coles is deft. It’s subtle. It takes something we know and just puts… something on it. I’m not using “something” to avoid a good adverb here. It’s because you can’t, and you shouldn’t, be able describe it. It works. That’s all you should care about.
We’ve seen the mini horrors in his posts, or versions of them, all over the internet. The packaging though: the old-TV-signal type distortion, the crackling in the background, the hollow voice and the pacing of the narration. There it is. That’s your something. In some ways the posts take you back to small signs of “off-ness” and oddity you would get from shows like “The Outer Limits” but in a format perfectly suited and intensely fitting for Instagram.
The Tales by Cole posts speak to the best the horror genre can be in modern formats like Instagram. That insinuation is often better than the obvious. That a hint of something terrible is terrifying. That creepy is about subtlety and being uncomfortable can feel really great.